Following the Age of Discovery, when maritime interests evolved away from exploration and toward sustainable commerce, sailors found themselves challenged by the difficulty of determining their location in the open ocean. Latitude was relatively easy. The problem lay in determining a ship’s position east or west of some known point (longitude).
We chose the name “Meridian” for our organization because we see a similarity between the difficulties faced by historic navigators and today’s middle-market companies. Both are charged with safeguarding valuable property on a journey from Point A to Point B. Like the historic mariners, management has partial information. They know whether their revenue and profits are going up or going down. What managers are often missing is perspective on whether their company is east or west.
Our name “Meridian”, and our logo, represent our appreciation for product and corporate life cycles as well as the hazards of nature. We understand that each business uniquely operates at different points along one or more product life cycle curves. We believe knowing their position can help these companies. With our perspective and our tools, we can help companies identify their location relative to a “business prime meridian” and help them maximize their value and growth potential.
We learned early on that the most sustainable way to reach your destination safely and efficiently is through the art of sailing – levering the wind and the environment to your advantage so that you can work with, instead of against, nature. We see similar opportunities in the businesses we work with.
“105” is our prime meridian in Denver, Colorado, along the front range of the Rocky Mountains. Historically it has been a home for pioneers and a debarkation point for explorers. Now, in the age of information, its high altitude, crisp dry air, sunshine and location in the center of the U.S. have made it a strategic location for space exploration, global communications and others who look to influence the world around them.